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During Commercial Break Television

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... repeatedly before commercial breaks. Using this phrase helped her capture the attention of the viewers and encouraged music. After the two stories the reporter discussed what was coming up after the commercial break. She used the words "up next" to find ways to sustain his interest in the program. So before going to the commercial break, the anchorperson would them to stay and learn about a particular issue in the news. Following the commercial break, three minutes were devoted for their campaign platforms. With just one brief thirty-second advertisement during a commercial break either on the ...



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Sources list for DURING COMMERCIAL BREAK TELEVISION:

LASKEY, HENRY A., ELLEN DAY, and MELVIN R. CRASK. "Typology of Main Message Strategies for Television Commercials." Journal of Advertising 18, 1 (1989): 36-41.
Toyota Prius

Thorson, E. & Friestad, M. (1988). The Effects of Emotion on Episodic Memory for Television Commercials. In Cognitive and Affective Responses to Advertising, P. Cafferata and A. Tybout, eds. New York: Lexington Books.
Consumer Psychology and Marketing Performance

Rapping, Elayne. "Commercials: Television's Ultimate Art Form." American Advertising and the Subtle Art of Advertising.
Consumerism

Larson, M.S. (2001) "Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis" Journal of Broadcasting & Electronic Media (45)1, 41. http://web4.infotrac.galegroup.com/itw/info mark/550/451/56096905w4/purl=rc1_ITOF_0_A73 Larson, M.S. (2001) "Interactions, Activities and Gender in Children's Television Commercials: A Content Analysis" Journal of Broadcasting & Electronic Media (45)1, 41. http://web4.infotrac.galegroup.com/itw/info mark/550/451/56096905w4/purl=rc1_ITOF_0_A73
The Effect of Media

Larson, Mary Strom. "Gender, race and aggression in television commercials that feature children." Sex Roles: A Journal of Research, 2003, 67+.
Children’s Advertising

 


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